The Chemistry Brand; The Ordinary; Loopha
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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords.
Granactive Retinoid 2% in Squalane. Highly-Stable, Water-Free Solution of 0.2% Ester of All-Trans Retinoic Acid
The Ordinary is clinical skincare with integrity; their formulas offer results that are anything but ordinary. The brand's no frills approach means that the familiar, ingenious formulas we know and love can be offered at refreshing prices.
From: http://www.beautylish.com › Brands
The Ordinary. Founded by skin care enthusiasts who were fed up with the lack of integrity in the beauty industry, The Ordinary takes clinically proven ingredients, formulates them for effectiveness, and offers them at fair prices.
The Ordinary first burst on to my radar late last year. Appearing to come out of nowhere, the brand were getting unprecedented genuine and positive reviews from what seemed like the entire beauty community.